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Our Team
Check out who's in our Team
Hire the Best Digital Marketing Team
We at SM, have the best digital marketing team that’s backed with experience and professionalism. Our team of writers, strategists, web developers and more, offer you all the digital marketing under one umbrella.
Strategist
Impactful marketing starts with a good plan and a solid understanding of who your target audience are and what matters the most to them. But while the team is creating content and other supporting initiatives, it’s easy to lose sight of a broader marketing and business goals. That’s when the strategist steps up to assist the team and move toward achieving the goals effectively.
The strategist takes care of:
- Identifying customer personas
- Mapping customer journeys and preferences
- Understanding keyword opportunities that can be implemented
- Establishing key success metrics for evaluation
- Ensuring all marketing activities align with broader business goals
- Measuring and optimizing content for better organic performance.
Content Writer
All your marketing planning and brilliant ideas won’t make a bit of difference if you don’t have someone talented creating your content. It’s best if you find a diverse writer who can create all types of content outlined in your content marketing strategy. From understand and setting a brand tone to reaching out to the right audience, the content writer delivers:
The strategist takes care of:
- Blogs
- Website content
- Automated email copy
- Sell sheets
- Gated pieces like eBooks and white papers
Content writers should have extensive SEO knowledge and be skilled at writing in a number of voices for a variety of audiences. Make sure you evaluate any potential content partners thoroughly and also increase your website traffic to get you more leads.
Graphic designer
Striking visual elements are no longer a “nice to have'', they are “must haves”. They’re central to your brand and necessary to cut through the digital noise. Visuals help your audience understand and remember the message more effectively than text alone.
The Graphic designer designs:
- Digital Ads Posters
- Social Media Posts
- Emailers, etc
Every piece of content you create should have a design element. While you might be able to get away with using stock photos, if you want custom designed elements, you’ll need a professional graphic designer. If you’re looking for a single project like an eBook or infographic, you could use a freelancer or an outside design partner. If you go this route, make sure you get them as thoroughly as you would a content writer.
SEO specialist
An SEO specialist loves and lives in Google Analytics, and also is a master of any SEO tools that your business requires.Our SEO specialist ensures all digital content is optimized for search, updating things like headlines, image alt text, and metadata for optimum rankings.
A modern SEO specialist is a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. All you need to drive organic traffic to your website is the best SEO Specialist and that’s what our team has.
Pay-per-click (PPC) manager
In almost all realms of marketing, content promotion and advertising is a critical element of success. Tools such as Outbrain and AdWords are tremendously powerful in driving traffic and growing an audience.
As a Pay-Per-Click manager, they
- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI.
Front-end developer
While this might seem like a “nice to have” role, a front-end developer can be an incredibly useful resource.Front-end developers are experts at creating calls to action, building landing pages, implementing structured data, and designing and building any forms and pop-ups you may want to use. A front-end web developer is responsible for implementing visual elements that users see and interact with in a web application. Having a best front-end developer by your side determines how interactive your website is to your customers.
Marketing automation specialist
Effective email marketing and marketing automation can be huge undertakings, involving:
- Database management
- Smart audience segmentation
- Robust engagement and lead-scoring strategies
Marketing automation specialists are expected to manage projects that are powered by data and leverage real-time insights to keep tweaking campaigns . They need to understand data – how to read it, interpret it and visualize it in order to help marketers with decision making.
Social media manager
If your audience is active on social media, you need a social media and community manager right there as well. Social media isn’t just a place where people share silly GIFs and photos of their kids. It’s a place where your brand can use your own content (and some curated content) to engage with your audience on a personal level.
Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.
It’s also a high-stakes customer service channel. If people aren’t happy with your social customer service, it could drive away some of your existing customers. A customer- and audience-centric social manager could be one of your best customer retention assets.
Why Hiring a Digital Marketing team is what your business needs:
We all know how much time, effort and money it takes to scale up business, even if it's with your own team or outsourcing to an agency.
We at SM deliver the best value by effectively capitalising on the experience of our team and reduce the cost incurred while giving your business the best ROI.
With the right team that we have, we:
- Increase your ROI
- Provide exclusive and comprehensive services
- Reduce cost incurred
- Save time with fast processes.
- And lastly, work tirelessly to deliver the best for our clients.